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The Classic Business Tip You’re Probably Using All Wrong! 🤯

You’ve heard this tip a thousand times—but never like this.

Author

Marc McDaniel
November 17, 2024

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Hi Working Rich Class Family,

There’s one business tip everyone’s heard a million times: “Know your audience.” Simple, right? You may think it means understanding basic demographics or knowing which products they like. But let’s shake things up: what if knowing your audience meant knowing their dreams, fears, and values even better than they do?

Imagine this: instead of marketing to what they say they want, you dig deeper and reveal the things they haven’t put into words yet—the desires they didn’t even know they had.

This kind of insight is where true connection, loyalty, and business growth take off.

1. Go Beyond Demographics: Understand Emotional Triggers 🧠

Knowing your audience isn’t just about knowing their age, income, or favorite products. It’s about knowing their fears, hopes, and aspirations. Instead of creating a product they might like, create a product that changes their life. Look at these examples:

  • Don’t Just Sell a Solution—Sell Transformation – If you’re in health and wellness, don’t just sell fitness plans. Sell the feeling of confidence and empowerment that comes from achieving fitness goals.

  • Focus on Emotions, Not Products – If you’re marketing eco-friendly products, remember that your audience isn’t just interested in “saving the planet.” They want to be proud, feel responsible, and know they’re part of something bigger.

Pro Tip: Conduct surveys and ask open-ended questions. You’ll start to see patterns in how people talk about their dreams and challenges. Use these words to craft messages that connect deeply.

2. Shock Factor: Stop Trying to “Serve” Your Audience 👀

Yes, it sounds shocking, but bear with me. Instead of focusing on serving your audience, try leading them. Sometimes, customers don’t know what they truly need until they see it. Think about the biggest innovators—they didn’t just serve demand; they created it.

  • Challenge Your Audience’s Limits – Apple didn’t just give people a better cell phone; they showed them an entirely new way of communicating. What beliefs or habits could your product help customers challenge?

  • Create a New Identity for Your Customers – Rather than just offering a service, create a sense of belonging. What if your product made your audience feel like part of an exclusive club or community that believes in something bigger?

Pro Tip: Reframe your product’s value to make it a symbol of identity, pride, or exclusivity. When people see it as part of who they are, they’re not just buying a product—they’re buying into a belief.

3. The Unexpected: Embrace “Niche” as Your Superpower 🌌

Too often, business advice suggests broadening your audience to increase sales. But what if the opposite were true? What if narrowing down and niching even further was the key to explosive growth?

  • Become a Specialist, Not a Generalist – People crave experts who understand their unique needs. Instead of aiming to be everyone’s choice, become the choice for a specific group with laser-focused solutions.

  • Build Trust and Loyalty – A niche audience will appreciate your tailored approach and stay loyal. When you solve problems that others overlook, you earn trust that’s hard to break.

Pro Tip: Ask yourself, “Who are the 20% of people who absolutely need what I offer?” Focus your messaging on them, and you’ll build a loyal following that advocates for your brand.

Are You Ready to Rethink “Knowing Your Audience”?

The truth is, “knowing your audience” isn’t about knowing their age or location. It’s about understanding the core of who they are. If you can tap into the emotional, aspirational side of your customers, you’re not just building a business—you’re building a movement.

Ready to start? Click here for exclusive resources that will help you take this strategy further.

Quick Bio:
Marc McDaniel, founder of Working Rich Class, believes in breaking traditional business molds to reach new levels of success. His mission is to help entrepreneurs tap into the hidden truths about business and create real connections with their customers. Learn more about Marc here.

To new perspectives,
Marc McDaniel
Founder, Working Rich Class